Not a bad scheme: cut out your record label, ask people to pay as little as they want for your album, and distribute it to everyone yourself.
Download Radiohead's new album In Rainbow for whatever you feel you should pay for it on their website Radiohead.com. If you just can't live without a hard copy, order that too for nothing but the price of shipping.
They'll probably make more money than if they tried selling it in stores.
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